The starting point
OmakotiLKV (formerly HP Housing) was struggling with their online presence. Their old website built on the Wix platform was slow with a clunky user experience. Maintaining the site consumed an unreasonable amount of time from real estate agents whose core expertise was in property sales, not technical website maintenance.
As is traditional with one-time web projects, maintenance responsibilities had fallen to the business owners after the initial purchase.
Staff were forced to spend valuable working hours managing Google Domains services, adjusting DNS settings, and fighting with the limitations of the Wix platform. Even minor changes to the site required a disproportionate amount of work, yet the results still fell short of expectations.
The brand transformation from HP Housing to OmakotiLKV provided a natural opportunity to evaluate their web presence. Initially, the plan was simply to update the existing Wix site, but it quickly became clear that a more comprehensive solution was needed.
Areas for improvement
The site’s problems were both technical and business-related:
- Slow loading times were driving away potential customers
- Wix platform limitations were preventing development
- DNS and domain management consumed excessive working time
- The user interface didn’t support smooth property browsing
- The site performed poorly on mobile devices
- Search engine visibility was weak due to technical deficiencies
The project quickly expanded when OmakotiLKV realized how much time and resources could be saved by moving to an entirely new technical platform. The original plan to update the Wix site was abandoned in favor of a comprehensive redesign.
Development work
The decision was made to completely rebuild the site using modern SvelteKit technology. This solution freed OmakotiLKV’s staff to focus on their core business, while their technical partner took responsibility for website development and maintenance.
The development work included:
- Complete renewal of the site’s technical infrastructure
- Transfer of domain and DNS settings management to experts
- Significant improvement in loading times
- Clear and intuitive user interface
- Mobile-friendly responsive design
- Effective integration of the Linear property search system, enabling fast and accurate property searches
Special attention was paid to the property search page, which incorporated the Linear property search system. This gave customers a smooth and efficient way to search for properties using various criteria. The integration was seamlessly matched to the site’s visual identity, further enhancing the user experience.
The transition from the Wix platform to the SvelteKit-based solution was implemented without any service interruptions. OmakotiLKV’s staff could finally focus on real estate instead of solving technical challenges.
Results
The impact of the new site was immediately visible in both business performance and staff time management.
Measurable results included:
- Significantly improved website loading speed
- Substantially better Google PageSpeed Insights test results
- Increased time spent by users on the site
- More property browsing activity
- Just one month after the new site launch, OmakotiLKV broke their sales record
Particularly valuable was freeing OmakotiLKV’s staff from technical concerns. Time was no longer spent changing DNS settings, managing domains, or fighting with Wix site limitations. This time could now be dedicated to customer service and sales.
The project, which began with the idea of updating a Wix site, ultimately led to a comprehensive technical renewal that freed up resources and improved business results. OmakotiLKV gained a solid online platform for growth, without having to worry about technical functionality.
The rebranding and new website gave OmakotiLKV a clear competitive advantage in the real estate market, and thanks to the technical partnership, the company can focus on what it does best – selling properties.