Construction professionals needed a partner for digital visibility
Successfully operating in the construction industry, Orourakointi wanted to focus on their core expertise – quality construction. They recognized that a strong online presence is essential for effective sales and marketing today.
However, maintaining their website consumed valuable working hours, and the results still didn’t meet expectations. Orourakointi needed an expert partner to take full responsibility for their digital presence.
Search engine visibility and technical peace of mind were key
Orourakointi understood the importance of online visibility. Potential customers increasingly search for construction services online, making search-optimized pages a necessity, not just a nice addition.
Their previous site performed poorly in search rankings, and fixing technical issues consumed resources without visible results. Orourakointi needed a partner who understood both technical implementation and search engine optimization.
Ocillo was selected as the ideal partner because their service covered everything from technical implementation and SEO to server management and ongoing maintenance.
A user-friendly solution for the company’s needs
The project began with a thorough assessment of Orourakointi’s business needs. The goal was to create an easy-to-use system for content updates that would support search visibility and enhance sales processes.
Ocillo developed a customized system for Orourakointi to easily manage staff information, references, services, and products. The system automatically ensures information updates everywhere it’s needed and optimizes content for search engines.
The site structure was designed specifically for the construction industry customer journey. Clear service descriptions, compelling references, and straightforward contact methods improve the sales process when potential customers find the site through search engines.
Peace of mind frees up time for core business
The partnership focuses on hassle-free operation. Ocillo handles all technical aspects – site functionality, speed, security, and search engine optimization. The system automatically optimizes images and content, improving both user experience and search visibility.
The benefits are clear in Orourakointi’s daily operations. Time previously spent on technical problems and site maintenance has been redirected to core business activities, while online visibility and customer inquiries have increased.
Results without technical burden
This collaboration is built on a partnership where both companies focus on their strengths. This approach has delivered significant business benefits to Orourakointi without technical headaches.
Search visibility has improved substantially, bringing more potential customers to the site. The professional website strengthens the company’s brand and supports their sales process. Most importantly, staff time has been freed up to focus on construction expertise.
The partnership continues with ongoing development and maintenance. While Ocillo manages the digital presence, Orourakointi concentrates on what they do best – quality construction.
This case demonstrates that a technically excellent, search-optimized website is achievable without in-house digital expertise. With the right partner, construction companies can both meet their sales goals and save valuable working time.