The need for a professional online presence
As a startup in the prospecting and lead generation sector, Leadkins faced a critical challenge: how to build a strong online presence from the start that would convince potential customers of the company’s expertise?
“From the beginning, we knew our website needed to be a central part of our sales process, not just a necessary evil. That’s why we wanted to get it right the first time.”
– Sales Manager, Leadkins
Starting point for the website project
When Leadkins launched their sales operations, they didn’t yet have a website. As a new player, they wanted their first site to be high-quality right from the start and support the company’s growth from day one.
Clear goals were set for the site:
- Fast loading speed to ensure a good user experience
- Modern and professional design to build trust
- Technically advanced framework that would support search engine visibility
- Easy maintenance so resources could be focused on core business activities
Choosing a partner
Leadkins decided to select Ocillo as their website partner, known for technically excellent and fast implementations.
“Ocillo’s experience in implementing B2B websites convinced us. We wanted a partner who understands our sales processes and knows how to build a site that supports our sales team’s work and our marketing investment.”
– Sales Manager, Leadkins
Development of the new site
The website project began with understanding Leadkins’ business and customer needs. The site redesign focused particularly on how a company specializing in B2B prospecting could best serve its customers online.
The collaboration with Ocillo progressed with a thorough mapping of Leadkins’ business and target audiences. The project was implemented in phases:
- Defining business objectives and target groups
- Designing the site structure and user experience
- Creating the visual identity
- Technical implementation
- Search engine optimization
- Launch and deployment
Modern web development principles were followed in the site implementation. Special attention was paid to the site’s speed, which is a significant factor for both user experience and search engine visibility.
“Ocillo immediately understood our need to build a site that wouldn’t just look impressive, but would also be effective for sales.”
– Sales Manager, Leadkins
Site features supporting the business
In collaboration with Ocillo, Leadkins built a site that particularly supports B2B sales and prospecting. The site emphasized Leadkins’ expertise in lead generation.
Key features:
- Clear service description of the different stages of prospecting
- Technically optimized speed and mobile compatibility
- Easily findable contact information
- Effective contact channel for potential customers
- Professional visual elements
“We wanted our site to communicate the same quality and efficiency that we promise our customers in their prospecting processes. Ocillo executed this vision excellently.”
– Sales Manager, Leadkins
Business benefits
The website implemented by Ocillo has strengthened Leadkins’ position as a new player in the B2B prospecting market. The site functions as an active part of the sales process and the company’s brand building.
Key benefits of the renewal:
- Strengthened professional brand image
- Better visibility and findability online
- Website effectively supports sales work
- Technical platform supports business growth
- Site maintenance requires fewer resources
“Impressive, clear, and fast websites are particularly important for a company that helps other businesses find new customers. The site implemented by Ocillo has been a central part of the successful launch of our business.”
– Sales Manager, Leadkins
The collaboration between Leadkins and Ocillo continues with further development of the site as the company grows into a significant player in the field of B2B prospecting and lead generation.