Enhancing search visibility and strengthening the brand
Kiinteistömanageri already had a strong domain name “kiinteistomanageri.fi” and a reasonable position in search rankings. The keyword “kiinteistömanageri” (property manager) generates about 500 searches monthly, and with their old site, the company had reached fifth place in search results.
Beyond improving visibility, the company wanted a website that better reflected its brand and values. The old site failed to convey the professional impression they were aiming for.
Expert collaboration despite previous experiences
Kiinteistömanageri’s CEO Mari Alila approached the project with caution based on past experiences.
“I had previously been involved in a website project that didn’t go as hoped, so I was somewhat cautious about my expectations,” says Alila.
Despite this, the collaboration began smoothly when Ocillo took a clear approach to identifying Kiinteistömanageri’s needs. Communication played a central role throughout the project.
“I felt that I was truly being listened to as a customer, and saw concrete proof when the new website was finished. Throughout the project, I could give all kinds of feedback, and even when I didn’t like certain changes, my feedback was always well received.”
– Mari Alila, CEO, Kiinteistömanageri
The project followed a clear plan that carefully examined the site’s structure, appearance, and technical features.
Technology and atmosphere – website implementation
The technical implementation focused on improving search engine visibility. Structure, loading speed, and mobile compatibility were optimized to support better search engine ranking.
Special attention was also paid to the site’s visual appearance and feel. The first version served as a foundation for deeper discussion about the company’s values and image. Based on this feedback, the site was further refined until it perfectly matched Kiinteistömanageri’s brand identity.
“I’m absolutely thrilled! The website captures my company’s values and spirit in a way I never could have imagined.
I gave feedback on the first draft, and together we reviewed it in light of my company’s character. The final result is amazing.”
– Mari Alila, CEO, Kiinteistömanageri
Significant result: from fifth place to the top spot in two months
The impact of the technically and visually optimized site was evident remarkably quickly. Just two months after launch, Kiinteistömanageri.fi had secured the top position in search engines for their most important keyword “kiinteistömanageri” (property manager).
This jump from fifth place to the top of search results represents a significant achievement that brings the company substantially more visibility and potential customers. With 500 monthly searches for the term, Kiinteistömanageri now attracts more visitors to their site, and these visitors encounter a more impressive and professional website.
Beyond the improved search ranking, the site now performs more efficiently for users. Fast loading times, clear structure, and appealing design make the site enjoyable to use.
“I’m really delighted with the speed of the site,” notes Alila.
Partnership strengthens results for the future
Achieving first place in search engines is a significant milestone, but maintaining it requires ongoing attention. The site’s search engine optimization and technical functionality ensure that the strong position in search results will be maintained in the future.
This case demonstrates how effective collaboration and clear communication can deliver significant results in a short timeframe. Capturing the top spot in search engines combined with a brand-strengthening visual identity has brought considerable added value to the company.
The company is now positioned to face the future with a strong online presence that supports their operations and growth.
“The end result surprised me beyond belief. The site is absolutely amazing!”
– Mari Alila, CEO, Kiinteistömanageri